No, this isn't like the Burger Club of Philadelphia, an organized club for people to come together with the intent of eating burgers.
Rather, this is a local burger joint, located in a somewhat chichi shopping plaza.
Inside, it's one of those places that you might come with coworkers, in that it's relatively presentable and innocuously friendly. The decor reminded me of Ikea for some reason.
They serve pop-corn as a complementary appetizer, which come to think of it, I don't know why more restaurants don't do. I mean, looking at it from a pure business standpoint, it's cheap for restaurants to buy, does not fill you up (the customer has room to buy dessert) and it's salty (the customer buys more drinks). The restaurant can potentially get pretty creative with flavoring the popcorn too if they so choose to.
As for the food, well, I must admit, I had a craving for some of the gastro pub burgers in Philly and given how good some of those can be, this was bound to be a bit of a disappointment.
Gastropub - Gruyere cheese, caramelized onions, angus beef, brioche bun. Okay, the gruyere cheese really took most of the front flavor, followed by the caramelized onions then the brioche bun. While decent, I kept on thinking that every single one of these ingredients could have been taken up in quality, but that being said, this would pass for decent bar food. The accompany fries had been freshly fried and were served piping hot.
Somewhat charmingly (and reminding me of my days in Boston), they had set up a bar trivia game called Family Feud, loosely based on the structure of the tv game show. I believe other nights (Wednesday?) they have trivia nights too.
Shrug, it certainly seems like this place is less focused on food, than on creating a more friendly and welcoming restaurant/bar atmosphere. There's nothing wrong with that, but not something to fulfill my need for a damn good burger.
4300 Paces Ferry Road Northwest Atlanta, GA 30339 (Map)