Tuesday, February 05, 2008

Fresh and Easy

It's intriguing hearing that UK's Tesco supermarket company apparently opened up some supermarkets in the US west coast.

1) some insights from Economist on the business side of things
2) Insights from a more consumer perspective - Sounds like the shopping experience leaves something to be desired by the prepackaged foods are decent.
3) Fresh and Easy Official Website

While Fresh and Easy sounds interesting, I'm still rooting for something like Big Y's Fresh Acres to spread, which I've touched upon (previously). I think they have a great balance of fresh fruits, great selection, non-stuffy atmosphere and decent prices.

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